AMRITA LIFE is a response to the challenges faced by Ayurveda in the wake of globalisation.With renewed interest in alternative approaches to healthcare, Ayurveda is gaining promi-nence globally. But if it is to rise to the occasion and contribute towards human welfare as a globally recognised approach to health care, Ayurveda needs first to be strengthened and brought into the mainstream in the country of its origin. Only inter--disciplinary approach rooted in the ethos of Indian culture can revitalise this ancient healing tradition in the  most complete manner. When we transpose the Ayurvedic pharmacy from the households of  physicians and patients to machineries housed in big factories, extra care has to be taken  to make sure that we do not compromise on the principles of Ayurveda; put commerce before  service;burden Mother Nature through the unsustainable use of natural resources, and bring  disrepute to Ayurveda by churning out inauthentic products.On the other hand, we have to  explore ways and means to blend modern science and tradition in order to render the applications of Ayurveda suitable for contemporary society. Input from relevant branches of  modern science can help us to enforce stringent quality control and standardisation of  Ayurvedic medicines. We will have to adopt an ecologically sound approach to harvest  medicinal plants, and we must remember that Ayurveda emerged out of the laboratory of Mother Nature and not inside test tube and conical flasks. It would be a crime against Mother nature to attempt manufacturing of Ayurvedic medicines on a large scale without replenishing the  herbs by growing medicinal plants. If humanity has a whole is to benefit from the industrialisation of Ayurvedic pharamceuticals, then commercialisation will have to go hand  in hand with public health programs that reach out to the poor. Emphasis on quality can  escalate costs, but we need to look for means to subsidise the price of the end products.At  the core of  AMRITA LIFE will be the essence of the knowledge of Ayurveda and the commitment  to serve humanity through Ayurveda.

AMRITALIFE

Blessed by Amma, this new state-of-the-art Ayurvedic Medicine Manufacturing Unit was inaugurated by Swami Amritaswarupananda Puri on May 19th, 2008. The manufacturing unit produces a wide range of traditional ayurvedic medicines, patented and proprietary medicines, OTC products, eco-‐friendly cosmetic products, health supplements and all types of organic food products. At AMRITA LIFE innovative research and development is harmoniously blended with traditional values and ethics.

AMRITA LIFE   -----   A RESPONSE TO A GLOBAL CHALLENGE.